Where Should Your Small Business Be Showing Up? (And Where You Shouldn’t Waste Your Time)

Social media today is kinda like that endless buffet—you’ve got Facebook, Instagram, TikTok, LinkedIn, X (formerly Twitter), Pinterest, YouTube, Snapchat, and oh wait, there’s more! But before you fill up your plate with every platform under the sun, let’s get real: not every channel is worth your time. Especially if …