Category: social media
Where Should Your Small Business Be Showing Up? (And Where You Shouldn’t Waste Your Time)

Social media today is kinda like that endless buffet—you’ve got Facebook, Instagram, TikTok, LinkedIn, X (formerly Twitter), Pinterest, YouTube, Snapchat, and oh wait, there’s more! But before you fill up your plate with every platform under the sun, let’s get real: not every channel is worth your time. Especially if …
How to Create a Social Media Strategy to Bring in Leads

In today’s fast-paced digital world, having a solid social media presence isn’t just an option; it’s a necessity. But here’s the thing—simply posting pretty pictures or catchy captions won’t cut it. You need a social media strategy that actually brings in leads. Let’s face it: if you’re not turning your …
Success Story: How Social Media Marketing by Mel Helped Houston Brow Bar Thrive After Relocating to League City
How to Master Social Media Visuals: Your Ultimate Image Size Cheat Sheet

Have you ever wondered what the right image sizes for each platform were and wished you had a cheat sheet handy to reference when you need it? From Instagram to Facebook, Twitter to LinkedIn, navigating the ever-changing landscape of social media can be daunting, especially when it comes to ensuring …
Social Media Success Cheat Sheet for Skilled Trades Professionals

Unlock the potential of social media to take your skilled trades business to new heights with these actionable tips: 1. Showcase Your Work – Use platforms like Instagram and Facebook to visually showcase completed projects. – Share high-quality images and short videos highlighting before-and-after transformations. – Organize project photos into …
5 Benefits of Outsourcing Your Social Media Marketing

In today’s fast-paced digital landscape, social media has become the beating heart of online presence for businesses large and small. However, navigating the complexities of social media marketing can be a daunting task, especially for entrepreneurs and small business owners juggling multiple responsibilities. This is where outsourcing your social media …
30 Days of Social Media Posts for the Small Business Owner

In the dynamic world of social media, small business owners are faced with a daily challenge: how to keep their online presence buzzing with life and energy. This task can seem daunting, especially when you’re striving to not just increase your online visibility but also drive foot traffic and boost …
The Art of Creating a Customer Avatar

In the ever-evolving landscape of business and marketing, one thing remains constant: understanding your audience is the key to success. Just like a fisherman wouldn’t cast a net blindly into the ocean, a savvy business owner should never approach their target market without a clear understanding of who they’re trying …
Unleash the Power of Local Social Media Marketing for Your Business

In today’s digital age, the phrase “Local Social Media Marketing” carries immense weight for businesses looking to thrive in their communities. This isn’t just about gaining followers or likes; it’s about building meaningful relationships with your neighbors, promoting your brand within a specific geographic area, and ultimately driving foot traffic …