Fall isn’t just about pumpkin spice and football—it’s also the season where buying habits shift, holidays creep closer, and social media starts buzzing with new trends. If you’re a small business owner, now is the time to jump on the opportunities that can bring in more visibility and more leads.
1. Seasonal Content That Feels Real (Not Cliché)
Yes, fall leaves are pretty, but your audience wants connection. Create content that ties fall themes to your business—like cozy weekend tips if you’re in real estate, or “holiday prep made simple” if you run a service.
2. Short-Form Video Still Rules
Reels, TikToks, and YouTube Shorts aren’t going anywhere. In fact, engagement on short-form video has grown another 23% this year. Start small—record a 30-second tip for your audience and post it.
3. Holiday Warm-Up Campaigns
Your audience isn’t ready to buy holiday gifts yet, but they are ready to start paying attention. Run “sneak peek” posts, exclusive early access lists, or even polls to get people talking.
4. Collaborations & Cross-Promotions
Partner with other local businesses this fall. A giveaway, bundled service, or even a shared social post can double your reach with zero extra ad spend.
5. Real-Time Engagement (Polls, Q&As, Lives)
The fastest way to beat the algorithm right now? Get your audience to interact. Use polls in Stories, host a quick Q&A live, or ask seasonal questions (“What’s your go-to fall comfort food?”).
Wrap-Up CTA:
Want to know which trend will actually work best for YOUR business? Book a one-on-one coaching session with me today—I’ll help you create a customized plan. Reach out to me at 281.701.9743.