YouTube has been around for a long time. And if you are like many, you have been uploading lots of awesome long form
video content for many years. You may even have a huge vault of ever green content you need to get out to other platforms. But before I tell you about this awesome way to turn that long video to short video, let’s talk a walk down memory lane:
The birth of YouTube, Instagram & Tik Tok
Not to make you feel old but here’s a little history, YouTube, the web site for sharing videos was registered on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim, three former employees of the American e-commerce company PayPal. That’s almost 20 years ago!! And of course The Instagram app was launched on October 6, 2010 and Tik Tok was launched in 2016. So you can see how trends have changed and are ever evolving.
I Have Good News!
So, now you have lots of great long form video content on your YouTube Channel that you would love to use on other platforms such as Instagram or TikTok but it’s too long for those platforms. Well, in my daily social media reading, I came across a great article from the social media gurus at Social Media Examiner that had some great tips for repurposing Long Video Content into Shorter video for other platforms such as Instagram & TikTok. I’ve referenced the complete and original article below if you want to read its entirety for more great tips on video content strategies. But I selected a snippet of one of their strategies that I thought was super beneficial. I would like to note that I have not personally used the tool recommended in their article but I’m sure they would not recommend just any ole tool. Looking the tool up it does offer a Free option but the paid options seem reasonable. Here’s the snippet from Social Media Examiners article:
#3: Repurpose Your YouTube Content Into Short Video for Other Platforms
The process of repurposing your YouTube video for other channels doesn’t have to be arduous. Video editing software like Descript can do the heavy lifting for you. Descript lets you pick the dimensions of your video and edit the words on-screen. Just tell it the length you want and it will provide a shortened version of your video. You can also add captions, graphics, and the like. Once you’ve created all of your shorter videos from your YouTube content, build out your content calendar and upload the videos to your chosen platforms. When you upload your short video to Instagram, TikTok, Twitter, or LinkedIn, you may even want to add a call to action inviting interested viewers to watch the complete video on YouTube.
If you need help with the process of repurposing your long video on YouTube to short video, let me know. I would be happy to help you. Or if you need social media marketing help, feel free to call or text me at 281-701-9743 or email at socialmediabymel.com.