Unlock the potential of social media to take your skilled trades business to new heights with these actionable tips:
1. Showcase Your Work
– Use platforms like Instagram and Facebook to visually showcase completed projects.
– Share high-quality images and short videos highlighting before-and-after transformations.
– Organize project photos into albums or Instagram Highlights for easy navigation and inspiration.
2. Educate and Inform
– Start a blog on your website to publish informative articles related to your trade.
– Create video tutorials demonstrating common repairs, installations, or maintenance tasks.
– Design visually appealing infographics presenting valuable industry insights and tips.
3. Engage with Your Audience
– Respond promptly and thoughtfully to comments, messages, and mentions from followers.
– Host live Q&A sessions on platforms like Instagram Live or Facebook Live to interact directly with your audience.
– Repost user-generated content from satisfied clients to foster community engagement and trust.
4. Utilize Local Targeting
– Create targeted Facebook ad campaigns to reach potential customers within your local service area.
– Tailor social media posts with location-specific tags, mentions, and hashtags to attract local homeowners or businesses.
– Ensure your business is listed and updated on local directories like Google My Business, Yelp, or Angie’s List.
Download this Cheat Sheet to take actionable steps to boost your skilled trades business using social media! Do you need someone to manage your social media for you? Give me a call today to discuss 281-701-9743.
Mel