Social Media Marketing by Mel

How to Tailor Your Content Marketing Strategy to Fit Your Brand

Content marketing isn’t a one size fits all strategy. You must know your audience and adjust your content to their unique wants and needs. Your content marketing strategy needs to be unique to your business and your audience. Some rely on social platforms, such as Instagram. While others choose video creation and blogging. Because there […]

8 Social Media Mistakes I See Businesses Making All the Time

In this blog, I will be sharing 8 of the most common social media mistakes businesses are making that I’ve seen.  In my 10 years of business, I’ve seen a lot of things that business owners do that hurt their business on social media. I want to give you these in hopes it gets you […]

30 Killer Post Ideas For You

We all get writer’s block from time to time, heck I even do!  This is a series of blogs that I will be writing, covering the most asked questions I get from people.  (psst! That’s another post idea!)  I figured if that person asked it, there’s probably many more like them out there with the […]

6 Signs It’s Time To Hire A Social Media Manager

If you’ve been in business any length of time, you know how important having an active social media presence is.   Love it or not, Facebook is the biggest of all the social networks, by far, based on just about every measure. Facebook has 2.74 billion monthly active users That’s an increase of 12% year-over-year from September […]

15 Minutes To A Healthier Social Media Marketing Strategy

Happy New Year!  It’s that time of year again to make new year resolutions.  Do you have any personal ones….to get out of debt, to be more healthier, etc.?  What about new year resolutions for your business?  Better yet, how about for your social media marketing? Looking for new year’s resolutions for your business, check […]

This One Thing Can Help Out Your Friend’s Facebook Page (and yours!)

Do you have a friend that has a Facebook business page?  If so,  help your friend out by supporting their page by either giving them a 5-star rating or by writing a review for them.  If you have not actually done business with them,  I would suggest you just do the 5-star rating.  But if […]

Here are 1 + 5 Easy Ways to Refresh Your LinkedIn Profile

I came across the article (5 Easy Ways to Refresh Your LinkedIn Profile) below by Lana Khavinson about refreshing your LinkedIn profile.  She gives some great ways you can refresh it.  I would like to add one more to this already awesome list: UPDATE YOUR HEADLINE Where’s your headline you ask? The headline is possibly the […]

How To Create A Discussion vs Selling Something In A Facebook Group

Have you noticed that in a Facebook Group, you’ll see the status box asking, “What are you selling”? This is the default for groups.  But maybe you’re just wanting to make a post about your business but not necessarily selling a product, what do you do then?  Well, I’ve seen many people use the Selling […]

A Kick Butt Social Media Content Calendar

What Do I Post? The question I get asked most of the time from people is “What types of things do I post on my business page?”  Well there are a number of topics you could post about on your page but you’ll need to create a Content Calendar.  The difference between having a content […]