Fall Marketing Trends Every Small Business Should Jump On in 2025
Fall isn’t just about pumpkin spice and football—it’s also the season where buying habits shift, holidays creep closer, and social media starts buzzing with new trends. If you’re a small business owner, now is the time to jump on the opportunities that can bring in more visibility and more leads. 1. Seasonal Content That Feels […]
Where Should Your Small Business Be Showing Up? (And Where You Shouldn’t Waste Your Time)
Social media today is kinda like that endless buffet—you’ve got Facebook, Instagram, TikTok, LinkedIn, X (formerly Twitter), Pinterest, YouTube, Snapchat, and oh wait, there’s more! But before you fill up your plate with every platform under the sun, let’s get real: not every channel is worth your time. Especially if you’re a small business owner […]
Success Story: How Social Media Marketing by Mel Helped Houston Brow Bar Thrive After Relocating to League City
Success Story: How Social Media Marketing by Mel Helped Houston Brow Bar Thrive After Relocating to League City When Houston Brow Bar relocated to League City in July, they faced a challenging situation. Although they were not a new business, the move to a new area meant they were starting from scratch in terms of […]
Mastering the Art of Running Facebook Lead Ads: Your Ultimate Guide to Boosting Conversions
Introduction Ever feel like you’re pouring money into Facebook ads and getting next to nothing in return? You’re not alone. Many businesses dive headfirst into Facebook advertising without really understanding the mechanics of running Facebook lead ads. The result? Disappointment, frustration, and a gaping hole in the marketing budget. But hey, it doesn’t have to […]
How to Master Social Media Visuals: Your Ultimate Image Size Cheat Sheet
Have you ever wondered what the right image sizes for each platform were and wished you had a cheat sheet handy to reference when you need it? From Instagram to Facebook, Twitter to LinkedIn, navigating the ever-changing landscape of social media can be daunting, especially when it comes to ensuring your visuals are perfectly sized […]
Social Media Success Cheat Sheet for Skilled Trades Professionals
Unlock the potential of social media to take your skilled trades business to new heights with these actionable tips: 1. Showcase Your Work – Use platforms like Instagram and Facebook to visually showcase completed projects. – Share high-quality images and short videos highlighting before-and-after transformations. – Organize project photos into albums or Instagram Highlights for […]
5 Benefits of Outsourcing Your Social Media Marketing
In today’s fast-paced digital landscape, social media has become the beating heart of online presence for businesses large and small. However, navigating the complexities of social media marketing can be a daunting task, especially for entrepreneurs and small business owners juggling multiple responsibilities. This is where outsourcing your social media marketing enters the picture, offering […]
30 Days of Social Media Posts for the Small Business Owner
In the dynamic world of social media, small business owners are faced with a daily challenge: how to keep their online presence buzzing with life and energy. This task can seem daunting, especially when you’re striving to not just increase your online visibility but also drive foot traffic and boost sales. But fret not! We’ve […]
The Art of Creating a Customer Avatar
In the ever-evolving landscape of business and marketing, one thing remains constant: understanding your audience is the key to success. Just like a fisherman wouldn’t cast a net blindly into the ocean, a savvy business owner should never approach their target market without a clear understanding of who they’re trying to catch. That’s where creating […]
Unleash the Power of Local Social Media Marketing for Your Business
In today’s digital age, the phrase “Local Social Media Marketing” carries immense weight for businesses looking to thrive in their communities. This isn’t just about gaining followers or likes; it’s about building meaningful relationships with your neighbors, promoting your brand within a specific geographic area, and ultimately driving foot traffic and sales to your doorstep. […]