The Art of Creating a Customer Avatar

Customer Avatar

In the ever-evolving landscape of business and marketing, one thing remains constant: understanding your audience is the key to success. Just like a fisherman wouldn’t cast a net blindly into the ocean, a savvy business owner should never approach their target market without a clear understanding of who they’re trying …

Continue reading

How to Stay Safe and Celebrate This Holiday Week

(Blog provided by my Referral Partner Brad Bricker of CMIT Solutions) Staying Connected, Giving Thanks, and Shopping Securely Thanksgiving is almost here, and hopefully, you’re spending quality time with your family, friends, and loved ones. Ideally, that means less screen time and fewer emails. Realistically, we’re all still connected—especially once …

Continue reading

6 Good Reasons Why Email Marketing Can Work for Your Business

Email Marketing

Why Use Email Marketing?  Well, email marketing is perfectly suited to the way small businesses have always operated. It is personal, immediate and easily tailored to what makes you unique. Above all, it’s practical! Here are six good reasons why email marketing can work for your business: 1. Effective According …

Continue reading