Happy New Year!  It’s that time of year again to make new year resolutions.  Do you have any personal ones….to get out of debt, to be more healthier, etc.?  What about new year resolutions for your business?  Better yet, how about for your social media marketing?

Looking for new year’s resolutions for your business, check these out:

Top New Year’s Resolutions for Business Success

The new year is a great time to reflect on your business’s social media marketing progress over the past year and plan how you want your business to develop.  If you’re not on social media, now is the time to get onboard!!  If you’re not on social media, you’re not where your target market is hanging out.

So to start, ask yourself these 6 questions:

1.  First things first, where are you online? What social media platforms are we on?   those outside the Big Four of Facebook, Twitter, LinkedIn, and Google+? Did you create a YouTube page a couple years back on a whim? What new social networks did you try out when they were brand new and have never viewed again? Take note of them all.
2. Why do we want to use this platform?  If you no longer have a good reason to be there other than for personal reasons, don’t hesitate to cut ties and focus your effort where it is better spent for your business.
3.  Are we posting regularly to these platforms?  If you are posting just once per month or week, this is not regularly.  You’ll read many suggested times to post on each platform, but really you’ll need to do what works best for you and your audience.  You see, the truth is that there are no hard rules, only guidelines. This is because the answer varies based on who your audience is.
4. Are our target markets using it? This depends largely on your target market and the demographics of your Facebook Insights.  Via SproutSocial: With an average of 1.15 billion daily active users, Facebook is the market leader for social networking sites. Your brand undoubtedly needs a presence there.
   • 88% of 18–29 year olds use Facebook.
   • 84% of 30–49 year olds use Facebook.
   • 72% of 50–64 year old use Facebook.
   • 62% of 65+ year old use Facebook.

On the other hand, Facebook demographics continue to skew heavily toward women with 83% of adult women using the network, compared to 75% of men.

5.  What are our goals for this social media platform?  Do you want to increase your brand recognition and online influence?  Do you wanted to drive more traffic to your site or blog?

6.  Is what I am posting, getting results?  Are they the results I want?   Are your posts getting likes, comments or shares?  Content is king. Visually appealing posts get more engagement, along with questions and discounts.  In short, be sure to experiment with what you post and the times you post. You may be surprised to see when you are getting the most engagement.

Write down all your answers to these questions and start looking at what you can do different in 2018.

IS IT TIME TO HIRE SOMEONE TO MANAGE YOUR SOCIAL MEDIA?

Maintaining a social media presence can be a full-time job, which makes it kind of difficult if your full-time job requires your time and attention be spent elsewhere. Social media profiles can fall into disrepair quickly when left alone.   Has this already happened to you?

Give me a call at 281-701-9743 if I can assist you with managing your social media, increasing your brand awareness on social media, or complement your social marketing with running a Facebook ads campaign.

Ok your turn, what questions do you ask yourself when doing an audit of your social media marketing?  Leave your questions in the comments.

~Mel